Checking out at Apple
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I try not to cross-blog too much but, here goes...
Seth Godin mentions shopping in the Apple Soho store, talking about the amazing composition of the audience (Women! In a computer store!). He then complains about standing in line at the registers. I just want to mention the last point.
I recently bought a copy of iWork from the 59th St. Store. While waiting in line, an Apple employee buzzed the line, asking, "anyone paying by credit card?" I volunteered, and he did the checkout using this handheld wireless device. Because I already had an Apple ID, my receipt was emailed to me. No signature was required (Starbucks is also doing this now).
No paper whatsoever. Very fast. Why don't more stores do this?
Seth Godin mentions shopping in the Apple Soho store, talking about the amazing composition of the audience (Women! In a computer store!). He then complains about standing in line at the registers. I just want to mention the last point.
I recently bought a copy of iWork from the 59th St. Store. While waiting in line, an Apple employee buzzed the line, asking, "anyone paying by credit card?" I volunteered, and he did the checkout using this handheld wireless device. Because I already had an Apple ID, my receipt was emailed to me. No signature was required (Starbucks is also doing this now).
No paper whatsoever. Very fast. Why don't more stores do this?
