Lazy Book Review: The Dip

I do tend to read a lot of pseudo-inspirational business books. My criteria is that a business book has to deliver at least one good idea (that I didn’t already know) in order for me to consider it a success.

Seth Godin has chosen to not over-deliver with his book, The Dip. I’m afraid to even talk about it too much, because at only 80 pages, there’s really only one main idea. If I tell you what it is, is it worth reading the book?

Spoiler below!

The idea in a nutshell (and that’s how its delivered) is that some things in life start easy, get hard, and then become rewarding. Other things never become rewarding. The trick is to figure out which is which, quit the non-rewarding stuff, and slog through the stuff where there’s light at the end of the tunnel.

Okay. Seems reasonable.

But Godin never really gets into what I consider the heart of the matter – how do you tell the difference between the good scenario (called the “Dip”) and the bad scenario (called the “Cul-de-sac”). What advice can he give for telling whether its worth continuing down the difficult path ahead? Alas, he never says. Maybe that will be a sequel.

On the upside, it does contain one of the best quotes I’ve heard in a long time:

“‘I can’t take it anymore!’, he cried, mistakenly.”

Business

One Comment

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