Fenders and Benders

The tech team at Ai is split into two parts. Roughly two-thirds of our staff are developers, the behind-the-scenes programmers and creators of software and rich applications.

The other third are front-end engineers, handling the HTML, CSS, and scripting languages rendered by browsers. Both teams are tight-knit and collaborative, particularly the front-end team.

In this spirit the smaller crew coined itself a little ways back: they are the Fenders, short for "front-enders" (obviously). They take great pride in their work, compete for compliancy accuracy, and play some mean foosball. Most importantly, they work as a team. With a great name.

By extension, the developers are Benders, for back-end, although the term hasn't made the same impact. The Fenders, on the other hand--or "Fendas," as our Bronx-style lead Fender likes to say--are really making a name for themselves. Two of our clients have started using it regularly.

The next time you hear about web page creation, don't think simply in terms of client-side coding or web design. Think: fender.