Starbucks: Opportunity Cost
With the return of the prodigal Schultz, Starbucks seems to have made the choice that it's about good coffee, and not necessarily fast coffee. To that end, they dump their coffee (which was in a thermal carafe to start with) every 30 minutes, whether its been consumed or not.
As a consequence it seems like they're always out of coffee now. Every time I get up to the front its, "sorry, we're brewing a new pot, it will take a few minutes". What? This is New York City! Not some laid back fish market in Seattle! I need my caffeine fix NOW.
But they've made their choice. They will not be slinging coffee as fast as possible, in order to assure quality.
(No if they would just purchase more coffee brewer machines and stagger the brewing frequency they could have it both ways, but never mind...)
As a consequence it seems like they're always out of coffee now. Every time I get up to the front its, "sorry, we're brewing a new pot, it will take a few minutes". What? This is New York City! Not some laid back fish market in Seattle! I need my caffeine fix NOW.
But they've made their choice. They will not be slinging coffee as fast as possible, in order to assure quality.
(No if they would just purchase more coffee brewer machines and stagger the brewing frequency they could have it both ways, but never mind...)
posted by Loren Davie at
9:34 AM
1 Comments:
I am trying the coffee after reading your article. This is the best-tasting, freshest coffee I have ever tasted. It truly is amazing. I also agree about the staggering idea to keep it available as well.
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