Picture perfect
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This morning we gave a first-round design presentation to a client. In order to accommodate all participants and scenarios, we used three computers, four screens, one projector, and a GoToMeeting remote setup, all to show a series of visuals.
Unsurprisingly, every screen looked different. The projector washed out lighter colors and gradients; the widescreen LCD's robust color was dwarfed by the projected image; the folks watching via remote had a smaller screen area with a too-high "fold."
All of which serves as a reminder that visual web design remains an incredibly difficult medium. Colors wash, screens change length, text rendering shifts, scripts and cookies disable: any number of challenges stand between a designer and the effective presentation of designs.
Ai's developers pride themselves on pixel-perfect page outputs that stay true to our visual comps. But even perfect execution does not eliminate the vagaries of millions of users' screen resolutions, color depths, and personal settings. The level of user control that we celebrate online also creates an incredible set of scenarios that, despite 15 years of advancement, still requires clever compromise and broad acceptance.
The nascent mobile revolution will only add to the complications surrounding online presentation. It's a tough job, but fortunately a fascinating one.
Unsurprisingly, every screen looked different. The projector washed out lighter colors and gradients; the widescreen LCD's robust color was dwarfed by the projected image; the folks watching via remote had a smaller screen area with a too-high "fold."
All of which serves as a reminder that visual web design remains an incredibly difficult medium. Colors wash, screens change length, text rendering shifts, scripts and cookies disable: any number of challenges stand between a designer and the effective presentation of designs.
Ai's developers pride themselves on pixel-perfect page outputs that stay true to our visual comps. But even perfect execution does not eliminate the vagaries of millions of users' screen resolutions, color depths, and personal settings. The level of user control that we celebrate online also creates an incredible set of scenarios that, despite 15 years of advancement, still requires clever compromise and broad acceptance.
The nascent mobile revolution will only add to the complications surrounding online presentation. It's a tough job, but fortunately a fascinating one.
