Web 2.0 Expo, day one
Just back from the first full day of the Web 2.0 Expo. (It’s still rolling; I have a couple of colleagues awaiting the Expo Floor Crawl in an hour or so.) My early report is that it’s really very good–no disappointments, no real surprises, just lots of meaty, thought-provoking content.
I particularly enjoyed Lane Becker’s presentation on customer service as the new marketing, much of which matches my own thinking. And Avinash Kaushik’s afternoon session, Web Analytics 2.0: Rethinking Decision Making in a “2.0″ World, was a standout: his smart, funny presentation was delivered to the most crowded room of the day. The expo floor (and the box lunch–thanks, Sean) were as expected, with a vibrancy that was appreciated amid a gloomy week in the New York business world.
I’ll be back at the conference Thursday and Friday, and over the next week or two I hope to publish followup posts on each topic I explore during the expo. Stay tuned.