Web 2.0 Expo: Me and We, and Seduction
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Barry Libert's "We and Me" presentation at Web 2.0 was certainly enthusiastic. In reviewing my notes, I'm noticing that if you combine his concepts with Chris Fahey's session on seduction, you've really got something....
Businesses are not good listeners. The good news is that Web 2.0 allows them to create conversational websites that lure customers in (Barry). To do this, the sites need to dazzle, amuse, and deliver with flair (Chris). Forget about "what I can tell you" (Barry). Flatter them, tempt them, create mystery (Chris).
Be rewarding--use contests and givebacks combined with open communication (Barry). Plan for delight, and evaluate the results with psychology and emotion (Chris). Seduce (Chris). Converse (Barry). And see your sales and satisfaction levels rise.
Businesses are not good listeners. The good news is that Web 2.0 allows them to create conversational websites that lure customers in (Barry). To do this, the sites need to dazzle, amuse, and deliver with flair (Chris). Forget about "what I can tell you" (Barry). Flatter them, tempt them, create mystery (Chris).
Be rewarding--use contests and givebacks combined with open communication (Barry). Plan for delight, and evaluate the results with psychology and emotion (Chris). Seduce (Chris). Converse (Barry). And see your sales and satisfaction levels rise.
Labels: conferences, strategy, web 2.0
