Holiday whitepaper: free shipping and ecommerce promotions
I am pleased to announce the release of Ai’s first whitepaper, Free Shipping: Holiday Hit or Headache. As the title suggests, this paper summarizes the research and opinions across the ecommerce industry about free shipping for the 2008 holiday season.
Following the research is an eight-point list of suggested holiday strategies. We cover free shipping, as expected, as well as discounting, loyalty programs and repeat-purchase incentivization.
Since this is the blog, I can tell you I had great fun researching and writing the whitepaper, and that I have more topics in the works. Look for them here and on the Ai news page in the coming months.
Ai
Congratulations on your first whitepaper…and a great one at that!We recently posted an article on free shipping on our blog (Does Free Shipping Sell?) and found many similarities in your whitepaper.I appreciate the research and look forward to more!