Exposing online video trends
Techcrunch posted a great item on online video penetration earlier this week. The numbers are both inspiring and sobering.
Among them:
- YouTube is streaming 5 billion videos per month
- Only 4% of those videos support paid advertising
- Online video is generating ad revenue at one-tenth the CPM of television ads
- So far, only 1.4% of video watched by Americans is online
- The online component is expected to double by 2010
As it always has been, video streaming is a great potential resource, but it remains largely potential in nature. Financial aspects will have to catch up to other mediums (or expand greatly in volume) for the industry to become fully viable.
Business