http://www.alexanderinteractive.com/blog/2009/06/to-friend-or-not-to-friend/?utm_source=rss&utm_medium=rss&utm_campaign=to-friend-or-not-to-friend The pulse of Alexander Interactive Sun, 05 Feb 2012 06:20:01 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.alexanderinteractive.com/blog/2009/06/to-friend-or-not-to-friend/#comment-1133 digitalstrategy2.com Thu, 04 Jun 2009 17:08:26 +0000 http://ai.qa.aistg.com/blog/2009/06/to-friend-or-not-to-friend/#comment-1133 Great post, Alex. I can attest to the ever so delicate balance of personal and professional on social networks. I noticed a steadily increasing trend as a consultant with two of the Big 4 IT consulting firms- we turned to LinkedIn and Facebook to get the scoop on the key influencers and executives involved in the vendor selection process. Knowledge of past education, pastimes, and previous employment was used (better word- exploited) to find connections to cajole the individual(s) into making the "right choice." In regards to preserving one's digital image, I know of two recent cases where a client requested a consultant to be rolled off due to suspect material on his/her facebook profile. Character is of paramount importance, and duplicity, false information, and most importantly, trash-talking of a client on a publicly exposed board, does not bode well for preserving one's own image, and the image of their company. Great post, Alex. I can attest to the ever so delicate balance of personal and professional on social networks. I noticed a steadily increasing trend as a consultant with two of the Big 4 IT consulting firms- we turned to LinkedIn and Facebook to get the scoop on the key influencers and executives involved in the vendor selection process. Knowledge of past education, pastimes, and previous employment was used (better word- exploited) to find connections to cajole the individual(s) into making the “right choice.”
In regards to preserving one’s digital image, I know of two recent cases where a client requested a consultant to be rolled off due to suspect material on his/her facebook profile. Character is of paramount importance, and duplicity, false information, and most importantly, trash-talking of a client on a publicly exposed board, does not bode well for preserving one’s own image, and the image of their company.

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