Ai’s Awards Run
Ai has had, by its standards, a solid year. We’ve launched a number of websites that present industry-leading user experience and effective transactional intelligence.
We have been rather pleased, then, to have had our work widely recognized by the industry as best-in-breed this year.
Ai regularly submits its work to the Interactive Media Awards, an independent panel that rates websites on their design, execution and ease of use. This year, Ai sites received an unprecedented six Best in Class awards in a wide variety of industries, from ecommerce and B2B to politics and education. (It’s not easy, either: the site we considered our most cutting-edge fared the poorest with the judges.)
In 2009, Ai also submitted its work to the Davey Awards for the first time. Several of our sites were considered noteworthy, and two of them, Ivanka Trump Collection and Mayor Jack Reynolds’ website, received Gold Prizes from the Daveys. We’re pleased to have been cited and are shooting for even better marks next year.
Awards are not the goal of Ai’s output. Our work is not overly clever or cute. Ai’s sites are effective: they help people achieve their goals on a site, and present options in an intuitive, inviting manner. That the industry’s judges of quality rate our work so highly speaks to the changing nature of web design toward smart user experiences. We couldn’t be more pleased about it.
Most importantly, awards reflect a team effort. No Ai website would be successful without the coordinated effort of all our disciplines: strategy handing off to user experience; creative giving solutions their personalities; the development team coding, testing, and innovating; and the project and engagement management that makes it all go. We innovate and problem-solve as a group, and the end results speak for themselves.
Our congratulations go out to our friends and clients at Air America, Chelsea Clock, Continental Airlines (International Restaurant Week is a two-time winner), Handy Store Fixtures, Ivanka Trump Collection, Pex Supply. We look forward to an even more successful 2010.