Coming on too strong
GrokDotCom has a nice writeup of a too-eager lead-generation strategy on rent.com. Try too hard, ask for too much too soon, and instead of securing leads, a site just scares people away.
I like the post’s takeaway, which summarizes things well: “Remember, it’s not about you or your sales process. Your visitors are volunteers in the process and are coming to your site with motivations and intent.”
Whether on a home page, a product page, or deep into checkout, visitors have their own reasons for being on a website. The site can only do so much to steer those users into a set action. Don’t try so hard! Give people accessible options and let them do what works for them.
Ecommerce