The 140-character pitch
Tired: “the elevator pitch.” Also: escalator pitch, Reader’s Digest version, treatment, etc.
Wired: the Twitter pitch. Call it the SMS pitch if you prefer. It’s the new “25 words or less”–give me the summary in the length of a tweet.
Modern, timely, fun. Plus the first ten times you use it you’ll get to explain the term to your audience and lighten the mood of the room.
Business