So you’re probably thinking to yourself right now, “Why Redesign?”
Gosh. Funny you should think that, because it just so happens I recently wrote a little piece on that exact subject, as a featured blogger on Building43.com.
Redesigning a website is a daunting task. Budget, deadlines, resources, features, content, platform changes, brand perception, SEO implications – the list of challenges is a long one. The potential impact website redesign has on your organization is as enormous and critical as the process. Will conversion go up or down? Will your new site attract more visitors or will traffic drop off?
If you want more detail on the topic, take a look at a deck from one of my presentations at Internet Retailer’s Web Design 2009 conference, “Charting the Successful Redesign — A True Story About an Agency and Client Partnership”. It gives a detailed account on the site redesign, specifically what led to the decision and the steps we took to execute it. It does NOT go into pancakes and the secrets behind achieving a remarkable fluffiness. Lets just make that clear from the outset.