Using Correlate, you can upload your own data series and see a list of search terms whose popularity best corresponds with that real world trend.
We’re data nerds here, obsessed with trends, the wisdom of the crowd, analytics, and optimization. The possibility to find meaningful trends for our customers (and the greater good!) are too large to fathom–and can quickly give you a headache when you think about the power of correlating people’s interests around the world with trends in our own data.
So I decided to give it a try. With a layup, as it were. What would happen if I fed the weekly pageviews to the Ai site into the magic machine? I know that one of the more common ways people land at our site is by searching for “alexander interactive,” but could GoogleCorrelate2000 figure this out from our pageviews?
YES. In 1.20 seconds (much of which certainly was network latency). I pasted 52 rows of data, and as a reminder for those reading along, didn’t tell Google what the data was. She didn’t know I was interested in Alexander Interactive. She gots dates and some numbers. And here was her response:
Now it’s time to have some fun with this. Google generously allows you to use their Search By Drawing tool. Draw a line, see what it’s correlated with. I had to cut myself off as you could spend hours with this:
We’re so taken with this tool that we are holding an internal contest for the one among us to find the most interesting, useful, or important search term trend in one of our analytics or ecommerce data sets. The victor wins the admiration of his/her colleagues. And free lunch at any local eatery. Stay tuned for more on Google Correlate.