Cyber Monday 2011 was the single biggest day of online shopping. Ever. And, some of our earlier predictions of sales continuing to hold strong beyond Monday have held true: the newly dubbed “Cyber Week” saw online retailers rake in $6 billion, according to comScore. This is up 15% from the same period in 2010.
Consumers expect deals, sales, and discounts all week long. In fact, they will expect them up until the very last day that they can get free shipping and guaranteed delivery before December 24th. The implication for the savvy marketer is that one must no longer just focus on readying promotions for Black Friday and Cyber Monday, but instead on a strategy that continues to keep a site top of mind throughout the entire holiday shopping season.
Will 2012 bring Cyber Month?