The pulse of Alexander Interactive

With the New Year almost two weeks behind us, the time when resolutions often fade and reality sets in is quickly approaching. Without accountability and the support of others, it can be tough to stay on track.

Enter the 2012 Ai Paleo Challenge.

How did this challenge come about?

Over the course of the past few months, Ai has accumulated a contingent of employees who all do Crossfit, a strength and conditioning program that promotes “constantly varied, high-intensity, functional movement.”  Crossfitters believe and have proven that a Paleo lifestyle fuels athletes to have the best performance during workouts as possible.

But Crossfit is much more than just a fitness regime; it’s a community. And no better way to stick to your New Year’s resolutions than by having the people in your community hold you accountable.

What is Paleo?

Paleo is a way of eating; it’s a lifestyle, not a short-term diet. The name Paleo comes from the word “Paleolithic”, and it’s often referred to as the caveman diet.   The concept is to eat like our ancestors ate, omitting major everyday foods like sugar, wheat, rice, corn, and dairy. The goal is to consume locally grown produce, and animals that eat and are raised naturally.

Put simply: You focus on what you can eat – meat, fish, nuts, seeds, fruit, and vegetables, keeping starch and sugar intake to a minimum. Consumption should be kept to levels that will support exercise but not body fat.

What are the Ai Paleo Challenge Rules?

Duration: The challenge will last for five weeks. From Monday, January 9 until Friday, February 10 all participants’ meals must be Paleo (some people doing “moo”-Paleo in which some dairy is allowed).

Cooking: Every week each participant cooks a Paleo lunch for their fellow challengers per a  cooking calendar agreed upon before the competition.

Scoring:  Different types of Paleo cheats are worth different amounts of points. The person with the lowest amount of points at the end of the challenge wins.

Note: The following drinks are allowed – 1 glass of red wine, 1 shot tequila or vodka, and unlimited coffee (as long as it only has milk in it) each day.

Blogging: All meals must be posted and labeled to a Tumblr blog daily (honor system in full effect). Snacks do not need to be included, but honesty regarding cheat snacks is expected.

Prize: At the end of the challenge, the group will go out to a big hearty meal – one big cheat meal . The winner will be treated to their food and drinks.

But in the end, as cliché as it sounds, we all win. And even though everyone reacts to eating Paleo differently, knowing that we were able to eat clean and stay away from processed foods for over a month is a victory in itself.

Who is competing?

Five Ai employees are competing, each of whom belongs to a Crossfit affiliate and is familiar with eating Paleo.

Follow us as we venture on our primal journey over the next month. Keep your fingers crossed for the benefit of our other coworkers and clients that we don’t take things too far (i.e. walking around the office barefoot, growing out our hair and/or starting to resemble apes more than humans).

May the best cave(wo)man win!