As the economy slowly pulls itself out of the recession, retailers are trying to connect with consumers in different ways. Reuters reports that Best Buy is scaling back its trademark “big box” stores, focusing instead on “mobile” retail locations and bolstering their online presence. However, The New York Times reported last week that many brick-and-mortar stores are back to embracing size and clutter. While piling up the goods may be great for B&Ms, this strategy usually fails to translate in the expanding ecommerce world.
Online there exist far better strategies for engaging consumers than drowning them in a sea of digital clutter. We advise our clients to embrace simplicity, proven behavioral strategies and technology like dynamic personalization. Few if any brick-and-mortar stores can make quick, store-wide changes like what can be done online. Digital optimization strategies allow our clients to take risks and experiment with their online offering, to adjust quickly based on real-time feedback, and then to experiment some more.
We have empowered many clients with this strategy, and it works. For example, our de-cluttering redesign of PexSupply resulted in a 33% jump in conversions, and 45% increase in total orders. Take a look at the difference after the break.