UX Critic: tin
1 Comments
Coca-Cola is test marketing new aluminum bottles. I was handed one on Fifth Avenue today by a promo squad.
To Coke, this must be genius: better branding of their iconic bottle, with lower shipping and breakage costs versus glass, and a handsome visual appeal. The majority of the market is already drinking its soda from aluminum cans, anyway.
But to me, it's the inverse of the ideal: I'm drinking soda with the usual tin-can aftertaste, in a lesser form factor. The aluminum bottle has neither the lightweight flexibility of plastic nor the squat sturdiness of a can.
Curious: am I in the minority on this? Certainly Coke could have a big success on its hands, since people are used to aluminum and the design is a novelty. But I don't see the long-term advantage.
To Coke, this must be genius: better branding of their iconic bottle, with lower shipping and breakage costs versus glass, and a handsome visual appeal. The majority of the market is already drinking its soda from aluminum cans, anyway.
But to me, it's the inverse of the ideal: I'm drinking soda with the usual tin-can aftertaste, in a lesser form factor. The aluminum bottle has neither the lightweight flexibility of plastic nor the squat sturdiness of a can.
Curious: am I in the minority on this? Certainly Coke could have a big success on its hands, since people are used to aluminum and the design is a novelty. But I don't see the long-term advantage.
Labels: branding, marketing, user experience, UX critic
