Web 2.0 Expo: analytics
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Avinash Kaushik's session on analytics for the Web 2.0 era was the most informative and useful session I encountered. Not only is Avinash entertaining and knowledgeable, he spiked his presentation with clever lines and actionable takeaways.
Defining bounce rate: "It's my favorite statistic. I came I puked I left."
Analytics: "It's often 90% what happened and 10% what to do. It should be 90% what to do next and 10% what happened."
His statistics callouts are good reminders of what all site operators should be monitoring. Event logging. Success metrics. Visitor loyalty. Visitor recency.
Data mining is a crucial piece of doing business online, especially in a slowing economy. Ai is expanding its analytics team in order to capitalize on the very things Avinash underscored last week.
Defining bounce rate: "It's my favorite statistic. I came I puked I left."
Analytics: "It's often 90% what happened and 10% what to do. It should be 90% what to do next and 10% what happened."
His statistics callouts are good reminders of what all site operators should be monitoring. Event logging. Success metrics. Visitor loyalty. Visitor recency.
Data mining is a crucial piece of doing business online, especially in a slowing economy. Ai is expanding its analytics team in order to capitalize on the very things Avinash underscored last week.
Labels: conferences, data
