Fun with focus groups
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Ai is conducting informal usability testing for a client this week. We've had a small procession of strangers come to our office for 45-minute sessions, and in exchange, we're handing out American Express gift cards.
This is the first time we've done tests on-site, and it may be our last. The testing has gone great, but we've had one person double-air-kiss our moderator and another demand twice as much compensation as we offered in our ad.
Then there's the job candidate who stopped at our front desk on her way out. Our office manager, Katie, was in deep discussion on the phone, and handed the woman a gift card, inadvertently paying her $50 for her job interview.
Imagine Katie's surprise when she got off her call and discovered the usability tester still in her session.
(The interviewee kept the card. What would you have done?)
This is the first time we've done tests on-site, and it may be our last. The testing has gone great, but we've had one person double-air-kiss our moderator and another demand twice as much compensation as we offered in our ad.
Then there's the job candidate who stopped at our front desk on her way out. Our office manager, Katie, was in deep discussion on the phone, and handed the woman a gift card, inadvertently paying her $50 for her job interview.
Imagine Katie's surprise when she got off her call and discovered the usability tester still in her session.
(The interviewee kept the card. What would you have done?)
