Ideation
IDEO’s toy group generates up to 100 ideas in a 60-minute brainstorming session.
Each week at the Onion, editors propose as many as 600 articles before settling on 18 to write.
Creative organizations need room to experiment. Give people space to think, propose, iterate, attempt. From the many sparks of creativity come the flames that burn brightly.
Ai adheres to this mantra. We rcently developed a logo for a client that began with 94 different suggestions (and 30 or so concepts in the first revision). Had we done less, neither we nor the client would have found the best solution.
Do you give yourself room to be creative? How?
Ai