The pulse of Alexander Interactive

We’re more than halfway through the 2012 Paleo Challenge, and we’ve got a three-way tie on the leaderboard. At the midway mark Nick, Tim and I are in a neck and neck with Seth and Jess Dale trailing right behind waiting for a nice crisp soda or a neglected slice of cake to throw us off course.

With three weeks (but fewer pounds) under our belts, we’ve all gotten more comfortable in the kitchen by sharing more than a dozen Paleo recipes. My library of Paleo resources has grown. I’ve learned about ingredients that I never knew existed and have saved a heck of a lot of money.

While some of us were skeptical about certain dishes before we tasted them, everyone has been in love with the food. It has been refreshing to have a new homemade dish each day. There have actually been no repeated meals brought in for the entire challenge so far.

Across the board, everyone’s favorite part of the challenge has been cooking for each other. We’re even talking about continuing that tradition after the challenge. As Jess Dale put it, “It’s amazing, cost-effective and healthy to boot.” Well, to be completely honest, cooking has been everyone but Tim’s favorite part.

Tim’s favorite thing about the challenge?  Bacon.

We’ve each struggled with a few cheats here and there. Some things have been harder to give up than others – Seth is shouting “Diet Coke!” over my shoulder right now. And each of us have had to resist the delectable treats that always seem to make their way around the office.

Taking pictures of every meal and having a group of friends who we see every day has been a great way to keep us accountable. It’s brought us closer as a group and we’re all looking forward to seeing who comes out on top at the end.

While we look forward to the celebratory cheat meal late next week, the Paleo lifestyle is something that a few of us are going to maintain, with the 80/20 rule in full effect, beyond the challenge.  Eating clean feels good, so why stop?

With the New Year almost two weeks behind us, the time when resolutions often fade and reality sets in is quickly approaching. Without accountability and the support of others, it can be tough to stay on track.

Enter the 2012 Ai Paleo Challenge.

How did this challenge come about?

Over the course of the past few months, Ai has accumulated a contingent of employees who all do Crossfit, a strength and conditioning program that promotes “constantly varied, high-intensity, functional movement.”  Crossfitters believe and have proven that a Paleo lifestyle fuels athletes to have the best performance during workouts as possible.

But Crossfit is much more than just a fitness regime; it’s a community. And no better way to stick to your New Year’s resolutions than by having the people in your community hold you accountable.

What is Paleo?

Paleo is a way of eating; it’s a lifestyle, not a short-term diet. The name Paleo comes from the word “Paleolithic”, and it’s often referred to as the caveman diet.   The concept is to eat like our ancestors ate, omitting major everyday foods like sugar, wheat, rice, corn, and dairy. The goal is to consume locally grown produce, and animals that eat and are raised naturally.

Put simply: You focus on what you can eat – meat, fish, nuts, seeds, fruit, and vegetables, keeping starch and sugar intake to a minimum. Consumption should be kept to levels that will support exercise but not body fat.

What are the Ai Paleo Challenge Rules?

Duration: The challenge will last for five weeks. From Monday, January 9 until Friday, February 10 all participants’ meals must be Paleo (some people doing “moo”-Paleo in which some dairy is allowed).

Cooking: Every week each participant cooks a Paleo lunch for their fellow challengers per a  cooking calendar agreed upon before the competition.

Scoring:  Different types of Paleo cheats are worth different amounts of points. The person with the lowest amount of points at the end of the challenge wins.

Note: The following drinks are allowed – 1 glass of red wine, 1 shot tequila or vodka, and unlimited coffee (as long as it only has milk in it) each day.

Blogging: All meals must be posted and labeled to a Tumblr blog daily (honor system in full effect). Snacks do not need to be included, but honesty regarding cheat snacks is expected.

Prize: At the end of the challenge, the group will go out to a big hearty meal – one big cheat meal . The winner will be treated to their food and drinks.

But in the end, as cliché as it sounds, we all win. And even though everyone reacts to eating Paleo differently, knowing that we were able to eat clean and stay away from processed foods for over a month is a victory in itself.

Who is competing?

Five Ai employees are competing, each of whom belongs to a Crossfit affiliate and is familiar with eating Paleo.

Follow us as we venture on our primal journey over the next month. Keep your fingers crossed for the benefit of our other coworkers and clients that we don’t take things too far (i.e. walking around the office barefoot, growing out our hair and/or starting to resemble apes more than humans).

May the best cave(wo)man win!