Pew Study Highlights Growing Tablet Use
Last week BGR posted a great infographic visualizing the results of a Pew study on how tablet users are consuming their news. The findings of the research confirmed findings by Forrester, specifically that people who own tablets use them – a lot. According to the study 77% of tablet owners use their tablets daily.
The study also showed that tablet owners spend an average of 95 minutes per day on their tablets. With Apple reporting record iPad sales (over 11 million sold last quarter), these findings show that e-retailers can only expect the amount of visits from tablet-wielding consumers will continue to grow exponentially.
Some of the most interesting numbers coming out of the study centered around the use of native apps versus mobile browsers. Almost twice as many responders reported using mobile browsers as their main news source compared to apps (40% for browsers, 21% for apps), which shows the importance for having sites optimized for tablet users.
As shown in Ai’s T-Commerce Report, even the largest internet retailers are still struggling to capture this up-and-coming demographic. This report shows that while a few retail giants have capitalized on the t-commerce market with responsive designs, larger calls to action and gesture friendly interfaces (Nike is a prime example), most e-commerce giants are falling behind the curve when it comes to t-commerce. Even Amazon is showing slow adoption of t-commerce best practices in its new redesign; though their new fashion deal site, MyHabit, is highly optimized for t-commerce.
For more on how you can optimize your site for t-commerce check out Alex’s article “Make Way for T-Commerce” or download the T-Commerce Report.