In my back-at-home SXSW Interactive rehash, I’m enjoying the slides from Chris Fahey’s talk on sketching and UX innovation. The big takeaway for me isn’t on forging creativity but encouraging pragmatism. Chris preaches a lot of what we practice at Ai: thinking about personas and uses to create clever solutions to design problems. It’s a smart mindset for any web project.
Chris’s slides give a nice insight into just how thorough the design process can be. A well-thought-out initiative considers everything from individual end users to the tone of the site’s calls to action. Most importantly, Chris admonishes UX folks to try. Try things, see what works, and ultimately strike the balance between concept and execution. Indeed.