Continued thinking: UX Week
We’re nearly two weeks removed from UX Week and the concepts and theories we explored are still permeating our company. More than just an industry conference, UX Week was a gut check: how are we approaching our craft, and how can we learn from our peers to improve our processes?
Among the ideas we’re exploring this fall is a prototyping sequence. Ai typically operates in a linear process (outside of development): great research begets great architecture begets great design begets great websites. But many of our clients are collaborative, proactive or just plain curious. For them, an iterative, rapid-prototyping model may allow us to share ideas quickly and powerfully, and save time later on. We haven’t finalized the process yet, but we’re excited to try it.
We’re also going to spend more time in whiteboard sessions than at our desks. Sharing ideas early is key to an integrated approach, and we’ve had great success in recent months bringing developers, strategists, designers and IAs into one room to hash out ideas.
But most of all, we’re still digesting the great perspective offered by some of the presenters. Zipcar: “We’re an IT and marketing company that happens to have a lot of cars.” Pixar: “Use small teams for complex problems, and fail as quickly as possible.” Solid learnings that are not soon forgotten.