Meet The Team
Leaders in experience design,
digital development and UX strategy.
The Directors of Freshness
Joshua Rusch
Director of IT
At Alexander Interactive, Josh is the self-proclaimed resident cynic and untitled jack-of-all-trades with responsibilities ranging from system administration to programming and HTML production. His primary role is the daily care and maintenance of clients' websites but with expertise in Yahoo! stores, PHP and many other letter combinations representing technologies and programming languages. Josh has also, at some capacity or other, touched every website produced by Ai.
Josh studied electrical engineering at Cornell University where he met Alex Schmelkin. Years later, he joined Alex's previous ventures at Avatar Technology and Davanita Design as a systems administrator and developer.
Josh currently lives in NJ and has a freshwater fish tank.