What does your audience want? How can you address their concerns without abandoning your online agenda? User Experience Design begins by asking tough questions about your target market - everything we'll need to nudge them in the right direction.
Finding the balance between emotional and logical.
Because at Ai, we believe that UX can be persuasive. Give users what they want, absolutely, but that doesn't mean you can't use labeling, information architecture, visual emphasis, priority, and other tools to support what your business wants as well. It's this careful balance that generates measurable results.