News

Ai President Alex Schmelkin gives his views on humor in the workplace in the Success Magazine article "An Office Where Funny Business is Encouraged".

The article, written by Stephanie Dolgoff, focuses on the positive effects that practical jokes and good-natured fun have on team building, attendance and productivity.

Read Alex Schmelkin's thoughts on humor in the workplace.

Ai President Alex Schmelkin weighs in on the tablet shopping experience in the "Strategic Guide to Enterprise Mobile Applications". The guide, published by the editors of CIO Magazine, features Schmelkin's opinions on creating apps for tablet use in the case study "Beauty and the Tablet", by Kim S. Nash.

The case study focuses on Sephora's new tablet app as an example of how selling on tablets is different than selling on mobile, and requires a different design approach. Schmelkin says that to create the best tablet app possible, companies need to be consistent with the features they provide ...

The Interactive Media Awards has honored Ai with a Best in Class (Style/Fashion) for it's design of the Lester's ecommerce site, with a score of 489/500.

Launched in January 2012, the site was developed to reintroduce Lester's statement of fashion, quality and heritage, reminding shoppers of it's long and proud history.

Congratulations to our client partner, whose collaboration made this success possible.

Ai's Alex Schmelkin was quoted in a story on Crain's New York Business.com titled, "How to ramp up for e-commerce." The article includes Schmelkin's advice on how to get started with e-commerce.

For over six decades, Lester’s has been a New York mainstay—a go-to destination for contemporary fashion with world-class service for the whole family. When they decided it was time to take their brand online, they looked to Alexander Interactive.

"This is the type of project Ai loves,” says Ai’s Josh Levine, “working with an iconic retail brand to create and develop their e-commerce presence from the ground up. We helped Lester's to re-evaluate and redesign their brand, create an intuitive and user-centric online shopping experience, and integrated a whole new workflow in their existing business process ...