Ai Rebuilds Screenvision Site to Reach Marketers and Moviegoers

January 12, 2006

Screenvision, the leader in worldwide cinema advertising, selects Ai for Website redesign. Originally a project to create an online media kit, Screenvision extends its relationship with Ai to encompass redesign of the entire public site. The goals of the redesign include improved user experience introducing local, regional and national marketers to cinema advertising and drawing site visitors into interior pages to explore advertising opportunities in the SV network through the online media kit. The new site will launch in August 2006.

Screenvision, headquartered in New York City, is the nation's leader in in-theatre advertising, providing comprehensive cinema-marketing solutions to its advertising clients through on-screen sight, sound and motion, still image advertising and in-theatre promotional opportunities. With an overall penetration in all 50 states, Screenvision's in-theatre advertising network currently includes nearly 14,000 screens nationwide with 67of all screens in A and B counties. Screenvision also has a 50or greater share in 31 of the top 50 DMAs, including the top-ranked Boston, Chicago and New York City. On the regional level, the company's Screenvision Direct business unit offers Cinema Slide and promotional opportunities to small and mid-sized businesses in local markets around the country.

In addition to its U.S.-based operations, Screenvision has an extensive pan-European presence. Screenvision is a joint venture between ITV plc (LSE: ITV), the U.K.'s leading free to air commercial television broadcaster with divisions operating television and cinema advertising sales and one of Europe's largest commercial television production businesses, as well as a major distribution business exploiting an extensive film and program library; and Thomson (Euronext 18453; NYSE: TMS), the world's leading provider of technology, services, and systems and equipment to the media and entertainment industries.

Alexander Interactive is a leader in ecommerce strategy, design, and development. Passionate about design and engineers at heart, Alexander Interactive focuses on creating rich Web experiences tailored to the needs of its clients' businesses. Ai builds award-winning sites and fulfillment systems for clients including Pepperidge Farm, Campbell Soup, FragranceNet.com, Steiner Sports, Action Envelope and Caché.