Pepperidge Farm PAVING for Ai

January 20, 2004

Pepperidge Farm, Inc., owned by Campbell Soup Company (NYSE: CPB) continues its relationship with Alexander Interactive by selecting the firm to develop the next phase of its revolutionary PAVING application. Legacy forms of fiscal planning, sales projections, and promotions management are being replaced with the sales force automation and customer relationship management tool that connects all business units directly with their customers and all account managers directly with their directors of sales.

Alexander Interactive is a leader in ecommerce strategy, design, and development. Passionate about design and engineers at heart, Alexander Interactive focuses on creating rich Web experiences tailored to the needs of its clients' businesses. Ai builds award-winning sites and fulfillment systems for clients including Pepperidge Farm, Campbell Soup, FragranceNet.com, Steiner Sports, Action Envelope and Caché.