Harte-Hanks partners with Ai to launch Bextra and choose Ai for Celebrex.com redesign

January 26, 2004

Harte-Hanks, a global direct and targeted marketing company, completes the redesign of Bextra with Ai's design services. The new arthritis drug website is targeted to athletes and physically active individuals.

H-H furthers their relationship with Alexander Interactive by selecting Ai for the redesign of the website for another popular arthritis drug, Celebrex. Targeted towards active seniors, the new Celebrex.com will serve as an information gateway between Pfizer and its consumers and provide current medical information on the prescription medication.

Alexander Interactive is a leader in ecommerce strategy, design, and development. Passionate about design and engineers at heart, Alexander Interactive focuses on creating rich Web experiences tailored to the needs of its clients' businesses. Ai builds award-winning sites and fulfillment systems for clients including Pepperidge Farm, Campbell Soup, FragranceNet.com, Steiner Sports, Action Envelope and Caché.