Alexander Interactive Launches Rebranding Initiative for Top Pharmaceutical Manufacturer and Developer

Ai partners with Contract Pharmacal Corporation to stimulate brand and drive revenue

January 28, 2008

Alexander Interactive, a leading strategy, design and development agency, today announced it will drive the corporate rebranding initiative for Contract Pharmacal Corporation (CPC), a leading developer, manufacturer and packager of pharmaceutical, over-the-counter drugs and dietary supplements.

Ai will deploy its premium marketing services and strategies to enhance CPC's overall brand image. Specific rebranding initiatives include:

• Complete overhaul of the corporate band across all touchpoints
• Integrating bleeding-edge technology with compelling visual design in a complete new CPC web presence
• Launching a marketing collateral series, with a corporate brochure unveiling the new brand
• Enhancing print designs and content for robust CPC advertising campaign
• Delivering an impactful 2008 annual report

"Alexander Interactive was the clear choice for a strategic partner to lead our corporate rebranding initiative," says Matthew Wolf, CEO of CPC. "Ai is a talented, passionate team of people bringing innovative marketing ideas, strong technology and compelling designs and content to every project. We look forward to changing the face of CPC together with Ai."

"Ai specializes in strategically and creatively building our clients' brands to drive their business," says Alex Schmelkin, co-founder and president of Alexander Interactive. "We are custom building a robust program to invigorate CPC's overall brand image, with the end goal of helping the company establish stronger connections with current and potential customers, maximize customer impact and, ultimately, drive revenues."

Ai has partnered with CPC on strategic marketing communications initiatives since 2003.

About Contract Pharmacal Corporation

Contract Pharmacal Corporation (CPC) develops, manufactures and packages premium pharmaceuticals, over-the-counter drugs and dietary supplements. Founded in 1971, CPC produces 3 billion tablets and capsules and launches 100 new products a year, ranging from pain relief and prenatal care to vitamins and specialty supplements and more. For more information, visit www.contractpharmacal.com.

Alexander Interactive is a leader in ecommerce strategy, design, and development. Passionate about design and engineers at heart, Alexander Interactive focuses on creating rich Web experiences tailored to the needs of its clients' businesses. Ai builds award-winning sites and fulfillment systems for clients including Pepperidge Farm, Campbell Soup, FragranceNet.com, Steiner Sports, Action Envelope and Caché.