Alexander Interactive Unveils the New Face of PetCareRx

Enhanced Site for Online Pet Pharmacy Already Driving 24 Percent Revenue Hike

February 15, 2008

Alexander Interactive, a leading ecommerce strategy, design and development agency, today announced the re-launch of PetCareRx.com, the certified licensed provider of pet pharmaceuticals and other essential pet-care products online.

After only a few weeks, the new site already is driving strong results at PetCareRx.com. The company has experienced a 24 percent hike in online revenue while bringing a sophisticated, easy-to-use new look to the site.

Combining enhanced functionality with a fresh new design, PetCareRx.com now offers pet owners a simpler online shopping experience. Strong product pages supported by robust search capabilities help shoppers find products and head to checkout quickly and easily. Arranging automatic prescription refill and delivery is much simpler now too. The redesigned site also contains a new pet health guide, giving animal aficionados direct access to PetCareRx veterinarians and other experts for a wide range of information and advice on their furry friends.

"Ai did an outstanding job—the architecture and design of our new site is simply amazing," says Blake Brossman, founder and COO of PetCareRx Inc. "The site has only been live a short time and already we can see a big improvement in the conversion rate. As our ecommerce strategy partner, Ai will help us continue our aggressive growth in revenue and market share, while letting our consumers enjoy the most comprehensive pet site on the web."

Ai launched the redesign process with an in-depth review of the existing site's web analytics to firmly understand user traffic patterns. The team carefully dissected the analytics to gain all the necessary knowledge for an intelligent redesign. The goal: boosting conversion rates, cross-selling and up-selling products and helping PetCareRx make even stronger connections with its customers. As PetCareRx's strategic partner, Ai will analyze traffic patterns on the new site to continually monitor and enhance the PetCareRx shopping experience.

"Ai understands PetCareRx's mission of offering pet owners superior products and service through a highly convenient online shopping experience," says Alex Schmelkin, co-founder and president of Alexander Interactive. "So our mission was clear: combine an attractive design with intuitive navigation to create a user-friendly site that would keep pet owners coming back for more."

PetCareRx selected Ai to redesign the site because of the agency's extensive e-commerce expertise. Ai will continue to serve as PetCareRx's ecommerce strategy partner with a strong 2008 plan that includes live usability and multivariate testing.

About PetCareRx

PetCareRx, America's Most Affordable Pet Pharmacy, is dedicated to helping pet owners ensure the health and wellness of their pets. Founded in 1998, PetCareRx operates as a licensed pharmacy in all fifty states, offering the industry's most extensive selection of medications and supplies, at everyday savings of up to fifty percent. PetCareRx markets its products through the internet, toll-free phone number (800-844-1427), and printed materials. Founded and run by pet owners, PetCareRx is committed to providing the highest quality products, health information, and customer care possible. To learn more, please visit www.petcarerx.com.

Alexander Interactive is a leader in ecommerce strategy, design, and development. Passionate about design and engineers at heart, Alexander Interactive focuses on creating rich Web experiences tailored to the needs of its clients' businesses. Ai builds award-winning sites and fulfillment systems for clients including Pepperidge Farm, Campbell Soup, FragranceNet.com, Steiner Sports, Action Envelope and Caché.