Alexander Interactive Revamps ECommerce Site for Leading Online Envelope Provider

Ai Launches Robust Action Envelope Site to Rev up Service and Shore up Sales

February 18, 2008

Alexander Interactive, a leading strategy, design and development agency, is proud to announce it has redesigned the ecommerce site for Action Envelope, a leading online provider of envelopes to organizations and individuals nationwide.

As Action Envelope's long-time ecommerce strategy partner, Ai re-engineered the Company's award-winning website to simplify and speed customer service and ramp up envelope sales. Ai built a series of powerful ecommerce features for the new site, including:

• Made-to-Order: create customized envelopes
• Printing Express Shop: order printed envelopes for rapid delivery
• Reorder Center: request and complete reorders-in one easy step
• Recycle Shop: order envelopes made from recycled paper
• Product Samples: sample various envelopes and receive coupons for future orders

Action Envelope's new site also simplifies the process for designing customized envelopes online-and offers a live-chat feature for superior customer service, 24/7.

"At Action Envelope, the success of our business relies on the strength of our ecommerce capabilities," says Seth Newman, COO of Action Envelope. "Yet again, the team at Ai has armed us with a robust, user-friendly website our customers can rely on to find and buy the products they need-quickly and easily."

Ai conducted significant usability testing and customer surveys to formulate the site's fresh design, with the goal of enhancing the overall customer experience and maximizing conversion rates. Ai powered the site with Asynchronous JavaScript and XML (Ajax) elements to boost the site's interactivity, speed, functionality and usability.

"Ai has long maintained a strong fix on the needs of both Action Envelope and their customers," says Alex Schmelkin, co-founder and president of Alexander Interactive. "We carefully devised this redesign to make online envelope-shopping a snap-for both businesses and individuals. We strategically recreated this site to help Action Envelope maximize the customer experience, conversion rates and overall sales."

Ai has served as Action Envelope's e-commerce strategy partner since 2004, when Ai first overhauled the site-and Action Envelope doubled the size of its business. In 2007, Action Envelope's web sales increased by about 15 percent, increasing to $10.5 million from $9.1 million in 2006.

Action Envelope's website ranks in Internet Retailer Magazine's Top 500 e-commerce websites and has won many prominent industry awards, including a Catalog Age I.Merchant Award for best e-commerce website in the office products category.

About Action Envelope

Action Envelope, a New York-based, Inc. 5000 company, is a leading retailer, distributor and printer of envelopes. Action offers printing capabilities from 1 to 4 colors. The minimum purchase for printed product is only 500 envelopes, so customers can purchase only what they need. Each order includes a free PDF proof of final artwork, and there's no charge for Pantone colors. Quick production times, available rush service and multiple distribution centers, have allowed Action to develop a nation-wide 200,000+ client base. For more information, visit www.actionenvelope.com.

Alexander Interactive is a leader in ecommerce strategy, design, and development. Passionate about design and engineers at heart, Alexander Interactive focuses on creating rich Web experiences tailored to the needs of its clients' businesses. Ai builds award-winning sites and fulfillment systems for clients including Pepperidge Farm, Campbell Soup, FragranceNet.com, Steiner Sports, Action Envelope and Caché.