Ai partners with Ink & Co. for Queen Latifah's Curvation.com Redesign

New website developed to promote feeling of self-assurance

March 6, 2007

Alexander Interactive is proud to announce the launch of Curvation.com, home of "Curvation Nation", a community of thousands of women who share ideas and receive updates on new products, promotions and special events.

Curvation® is Vanity Fair's intimate apparel collection created for real women with real curves. Led by the strong, beautiful, and curvaceous Queen Latifah, the brand's Project ConfidenceSM was created to champion women's confidence, ultimately building a nation of empowered women.

The new website is both "beautiful" and "functional" - two words used by Curvation® to describe their products.

The blog, "Chatting with C", serves as a communication engine to link the public to Curvation's spokesperson, bringing news to thousands of women to help them gain confidence and self esteem. So spread the word -- "Confidence is beautiful!", and so is Curvation's new website!

CURVATION® is designed by the team of women who make EXQUISITE FORM®, a long-time leader and innovator in women's intimates. The perfect fusion of femininity and function. For the first time the 60 million curvaceous women in America have an intimate apparel solution that is both sensual and liveable and affordably priced. For more information, please visit www.curvation.com.

Alexander Interactive is a leader in ecommerce strategy, design, and development. Passionate about design and engineers at heart, Alexander Interactive focuses on creating rich Web experiences tailored to the needs of its clients' businesses. Ai builds award-winning sites and fulfillment systems for clients including Pepperidge Farm, Campbell Soup, FragranceNet.com, Steiner Sports, Action Envelope and Caché.

Alexander Interactive is a leader in ecommerce strategy, design, and development. Passionate about design and engineers at heart, Alexander Interactive focuses on creating rich Web experiences tailored to the needs of its clients' businesses. Ai builds award-winning sites and fulfillment systems for clients including Pepperidge Farm, Campbell Soup, FragranceNet.com, Steiner Sports, Action Envelope and Caché.