Alexander Interactive Doubles Site Traffic for Global Manufacturer

Ai's Search Engine Optimization Initiative Skyrockets Jonard's Web Traffic

March 10, 2008

Alexander Interactive, a leading strategy, design and development agency, today announced its search engine optimization (SEO) strategy for Jonard, a leading manufacturer of precision hand tools for the telecom, computer, military and electronics industries, has helped double the website's traffic.

Following Ai's significant SEO enhancements to Jonard's site, traffic jumped 100 percent—and Jonard credits Ai for this dramatic drive.

"Our website lets customers get up close to our products and understand how they work," says Michael Frank, president of Jonard Industries Corp. "But we knew we had to make it faster and easier for customers to find us online. So we tapped Ai for the tools and techniques necessary to rank Jonard higher in Internet search results and, ultimately, drive more customers to our site.

"Ai did it. As a result of the team's smart SEO strategy, our site traffic has soared," says Frank.

Ai deployed several SEO techniques as part of this strategic initiative, including:

• Modifying the site's code to make it more search-engine friendly
• Adding unique content to make it easier for search engines to index the site's content
• Displaying Jonard products on the site based on user preferences

Ai also upgraded Jonard's home page to show more products and help customers find what they want faster.

"Ai specializes in helping clients across all industries drive high-quality, high-impact traffic to their websites," says Alex Schmelkin, co-founder and president of Alexander Interactive. "We build and design every site with a firm understanding of the search engine optimization implications. As a result of our SEO services, relevant consumers can find and visit our clients online much more quickly."

Ai began its partnership with Jonard in early 2006. The team redesigned the company's website after it acquired OK Industries, a top tool manufacturer in the telecom and electronics industries. Ai will provide ongoing e-commerce strategy and services to the global hand-tool manufacturer.

About Jonard Industries Corp.

Jonard Industries Corp. is a world-class manufacturer of precision hand tools for the telecom, computer, military and electronics industries. From wire wrapping to fiber optics and beyond, Jonard maintains 20 product categories distributed in the U.S. and internationally. For more information, visit www.jonard.com.

Alexander Interactive is a leader in ecommerce strategy, design, and development. Passionate about design and engineers at heart, Alexander Interactive focuses on creating rich Web experiences tailored to the needs of its clients' businesses. Ai builds award-winning sites and fulfillment systems for clients including Pepperidge Farm, Campbell Soup, FragranceNet.com, Steiner Sports, Action Envelope and Caché.