For any ecommerce business, driving visitors to the site is as important as creating and maintaining a well-designed site. Building off the successful launch of SteinerSports.com, Alexander Interactive implements new features yielding dramatic results in both traffic and sales.
Within four weeks, Ai's campaign to optimize the Steiner Sports website on popular search engines have landed SteinerSports.com in the top three positions in natural (unpaid) rankings for their selected keywords.
The phenomenal success of Eric's Blog on Steiner Sports' website exceeds Ai's and Steiner's initial expectations. Eric's blog captures his personal experience of traveling the country, setting up signings and hanging out with athletes. The content of his blog as well as his photographs with athletes have had a community-building effect for active customers and loyal fans thus increasing the site's search engine relevancy on sports memorabilia, and positively impacting traffic and sales.
Steiner Sports Marketing, Inc. is a part of Omnicom Group Inc. (NYSE: OMC) www.omnicomgroup.com. Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Steiner Sports Marketing is a full service sports marketing and event company that leverages the power of sports to build successful marketing programs for a diverse group of clients. Steiner currently maintains relationships with over 5,000 athletes.
