SteinerSports.com Nominated for Best Ecommerce Site of 2005

April 3, 2006

Alexander Interactive (Ai), the leading ecommerce strategy, design, and development agency, today announced the nomination of their client, www.steinersports.com, for the Annual Multichannel Merchant (MCM) Awards Best Ecommerce Website of 2005. As the leading producer of authentic hand-signed collectibles, Steiner Sports hired Ai to construct the most comprehensive online shopping destination for autographed sports memorabilia. Launched in August of 2005, this next generation website exceeds all other sports memorabilia sites with a customer experience that is perfect for sports enthusiasts, hobbyists, first-time memorabilia collectors, and gift-givers. Now, SteinerSports.com is not only a superior site, but a potential distinguished award winner.

The MCM Awards honor outstanding catalog, Internet, and multichannel merchants for overall excellence in creativity, functionality, and service. Formerly the Annual Catalog Awards and the I.Merchant Awards, the MCM Awards continue the tradition of recognizing superior print catalogs and Websites from around the globe. Web Channel entries, in particular, are evaluated on creative, merchandising, copy, navigation, and marketing execution. After a rigorous judging process by renowned industry experts, SteinerSports.com was named the Small Web Merchant Finalist in the Web Channel category.

While planning and designing the features of the new site, Ai developed an extensive strategy to make SteinerSports.com what it is today. Ai made the site easier to use, improved conversion rates, and increased the average order. Ai was also able to expand gift-giving, and implement real-time inventory and accounting system integration. Ultimately, by offering a more personalized experience for Steiner's loyal customers, Ai improved customer retention as well.

With the combination of Ai's creative tech team and Steiner Sports, a company that prides itself on service, integrity, and quality, it's no wonder SteinerSports.com made it to the MCM Awards finals. As they eagerly wait until May, when the Gold and Silver Award winners will be announced, Ai will continue to fuel Steiner's leading edge online presence.

Steiner Sports entered the sports business world in 1987, and over the past decade has established itself as a leading provider of sports marketing services and authentic memorabilia. Steiner works with corporations, large and small retail stores and individual collectors. Steiner Sports is the leading producer of genuine hand-signed collectibles and the best source for all your sports gift needs.

Steiner Sports Marketing, Inc. is a part of Omnicom Group Inc. (NYSE: OMC) www.omnicomgroup.com. Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Steiner Sports Marketing is a full service sports marketing and event company that leverages the power of sports to build successful marketing programs for a diverse group of clients. Steiner currently maintains relationships with over 5,000 athletes.

Alexander Interactive is a leader in ecommerce strategy, design, and development. Passionate about design and engineers at heart, Alexander Interactive focuses on creating rich Web experiences tailored to the needs of its clients' businesses. Ai builds award-winning sites and fulfillment systems for clients including Pepperidge Farm, Campbell Soup, FragranceNet.com, Steiner Sports, Action Envelope and Caché.