Steiner Sports Goes Wholesale

Ai builds Steiner Sports a wholesale e-commerce site.

April 13, 2007

In 2005, the Ai-designed Steiner Sports site made it easier for shoppers to browse and purchase from Steiner's extensive catalogue of specialized and collector sporting goods and memorabilia.

After the accolades that site received, Steiner Sports asked Ai to leverage its existing inventory and fulfillment system to create an e-commerce site specifically for use in selling to their large network of distributors.

For the new site, Ai created a unique pricing, checkout and account system for wholesalers, and included useful features such as term payment options, account balances and payment history, personalized sales rep info and product highlights, and quantity price breaks.

Steiner Sports is committed to providing their distributors first rate service in an e-commerce environment that's robust, and easy to use. By matching this commitment with Ai's technological know-how and design savvy, everybody wins.

Steiner Sports Marketing, Inc. is a part of Omnicom Group Inc. (NYSE: OMC) www.omnicomgroup.com. Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Steiner Sports Marketing is a full service sports marketing and event company that leverages the power of sports to build successful marketing programs for a diverse group of clients. Steiner currently maintains relationships with over 5,000 athletes. For more information, please visit www.steinersports.com.

Alexander Interactive is a leader in ecommerce strategy, design, and development. Passionate about design and engineers at heart, Alexander Interactive focuses on creating rich Web experiences tailored to the needs of its clients' businesses. Ai builds award-winning sites and fulfillment systems for clients including Pepperidge Farm, Campbell Soup, FragranceNet.com, Steiner Sports, Action Envelope and Caché.