Alexander Interactive Names New Head of Client Services

Executive Producer to Direct Project Management Team for Growing Interactive Agency

May 20, 2008

Alexander Interactive, a leading ecommerce strategy, design and development agency, announces the appointment of Kathy Weisbrodt as executive producer. Weisbrodt will oversee the project management team at Ai, which serves a growing roster of global brands.

With 12 years of client management and interactive industry experience, Weisbrodt will be responsible for ensuring the highest level of service to all Ai clients. She will direct project management initiatives; manage and train Ai's project managers; launch professional development programs; and create new processes to increase operational efficiencies across the agency.

"Kathy is uniquely qualified to take the reins of the project management team at Ai," says Alex Schmelkin, co-founder and president of Alexander Interactive. "She brings significant digital marketing experience to Ai, coupled with a strong ability to communicate a client's brand message with impact. Kathy will enhance Ai's client-service capabilities to further build client trust and firm-wide growth."

Weisbrodt joins Ai from interactive agency imc², where she managed account teams serving a range of influential brands, including one of the world's leading pharmaceutical manufacturers and a global consumer electronics company. Before that, she was an account manager at a branding firm, where she spearheaded interactive, print and broadcast campaigns. Earlier in her career, Weisbrodt spent several years at various branding and marketing firms launching and managing multimedia campaigns.

Weisbrodt's appointment demonstrates Ai's commitment to building a strong foundation for sustained growth. Ai most recently expanded its executive team with the addition of Internet industry veteran David Wertheimer as director of strategy - another critical step in continuing to position Ai as a leading digital agency.

Weisbrodt holds a BA in communications from Canisius College.

Alexander Interactive is a leader in ecommerce strategy, design, and development. Passionate about design and engineers at heart, Alexander Interactive focuses on creating rich Web experiences tailored to the needs of its clients' businesses. Ai builds award-winning sites and fulfillment systems for clients including Pepperidge Farm, Campbell Soup, FragranceNet.com, Steiner Sports, Action Envelope and Caché.