Ai Launches Website for Dr. Karissa Thacker

An Industrial Psychologist Site with an Intention to Influence

May 23, 2007

Dr. Karissa Thacker, a widely respected management psychologist, engaged Alexander Interactive to create a professional website to feature her services and credentials, interact with her audience, and distinguish her from her peers. Dr. Karissa Thacker who has worked with over 200 of the Fortune 500 companies, needed an online presence that emulates the modern, insightful, no-nonsense approach she provides offline to her clients.

The site Ai created, www.karissathacker.com, provides the user with a much richer, more informative, approachable and branded experience than the typical professional site, effectively becoming an extension of a Dr. Karissa Thacker engagement. Beyond the brand appeal, the site also offers a number of tools, tips and channels of communication including an "Ask Karissa" section where readers can submit questions for management psychology advice. Visitors can also self-evaluate their "effectiveness" or "influence" quotient via online questionnaires in "Assessment Tools", or participate in polls and surveys to view live results.

"The new site has been well received by existing clients and prospects," said Dr. Thacker. "The site perfectly captures the desired messages."

For more information, please visit www.karissathacker.com.

Dr. Karissa Thacker's focus on helping executives and organizations reach their full potential has fostered sustained leadership and strategic growth. Her areas of expertise include executive development, leadership training, and cultural assessment. Karissa has provided these services to over 200 of the Fortune 500 including UPS, Pfizer, Morgan Stanley, General Mills, AT&T, Exelon, and Best Buy Corporation. Her leadership assessment work has been use d in the placement and development of key executives in the retail, manufacturing, and energy sectors.

Alexander Interactive is a leader in ecommerce strategy, design, and development. Passionate about design and engineers at heart, Alexander Interactive focuses on creating rich Web experiences tailored to the needs of its clients' businesses. Ai builds award-winning sites and fulfillment systems for clients including Pepperidge Farm, Campbell Soup, FragranceNet.com, Steiner Sports, Action Envelope and Caché.