Ai Relaunches RugsUSA as HouseAccents.com

Online Retailer Expands Business With New Products

June 1, 2007

Alexander Interactive brings to life HouseAccents.com, a brand new website for the #1 seller of rugs online, RugsUSA. Since 1998, RugsUSA has offered an extensive variety of area rugs on the Web. Today, the company has expanded its knowledge and expertise to include other categories of home accents, as rugs are no longer the only merchandise the group retails.

The online store additions include new categories for tapestries, slipcovers, clocks, mirrors, lighting and art. A new "style finder" tool allows users to search and find their way through over 10,000 rugs. To make the shopping experience even easier, Ai developed some intuitive features, including a view item by color tool and a quick-view feature for when users mouse-over a product image.

To increase traffic on the site and establish HouseAccents as a leader in online house decoration, Ai also created a blog where users can now stay up to date on design and decor as new articles are posted every few days.

The site offers free shipping, free consultation, and an amazing collection. For more information, please visit www.houseaccents.com.

RugsUSA merchandise has always been of an exceptional quality and we strive always, to bring you the latest designs at the best prices. We feel it's time we changed our name to reflect the evolving nature of our business. We invite you to explore our new online retail store HouseAccents.com. From an eclectic collection of rugs to elaborate tapestries, elegant lightings to exquisite mirrors and charming wall clocks, discover an array of accessories that you will find suitable to accentuate different areas of your home.

Alexander Interactive is a leader in ecommerce strategy, design, and development. Passionate about design and engineers at heart, Alexander Interactive focuses on creating rich Web experiences tailored to the needs of its clients' businesses. Ai builds award-winning sites and fulfillment systems for clients including Pepperidge Farm, Campbell Soup, FragranceNet.com, Steiner Sports, Action Envelope and Caché.