Alexander Interactive Launches ECommerce Search Engine

AiSearch helps ecommerce providers manage search and maximize sales; Ai a pioneer in interactive industry

July 1, 2008

Alexander Interactive, a leading ecommerce strategy, design and development agency, today announced it has launched AiSearch, a new search engine designed to help ecommerce companies better manage search results and boost online sales. AiSearch is the latest in Ai's growing line of advanced web solutions, placing the agency at the forefront of the interactive industry.

Ai: Interactive, Innovative

ECommerce providers typically rely on software-as-a-service (SaaS) vendors for search engine capabilities. Ai created AiSearch because the agency saw an opportunity to provide a more specialized solution to clients. A robust search, navigation and merchandising tool, AiSearch is a powerful platform that helps ecommerce companies achieve their merchandising objectives while meeting customer needs.

AiSearch in Action

Long-time client Steiner Sports is using AiSearch to better manage search results and maximize product sales. Ai custom built the product to meet Steiner's specific business needs, including the following features:

• Multiple data sources - Steiner operates both an online store and auction. AiSearch is the first search engine that automatically pulls products from both sources, giving consumers the most complete search results
• Faster filtering and sorting capabilities - Steiner can manage every individual search term with AiSearch, guaranteeing customers the most relevant results much faster
• Administrative efficiencies - Steiner can use AiSearch to achieve its merchandising objectives much more efficiently. The company can track the most popular search terms and prioritize search results to promote specific products. Steiner also can re-sort results for any search term- including synonyms and misspellings - and re-direct customers to alternate pages to eliminate "no results found" and ensure consumers find what they need every time

"As the digital landscape quickly evolves, Ai continues to innovate so we can bring cutting-edge web solutions to our clients, helping them achieve measurable results," Schmelkin says.

Alexander Interactive is a leader in ecommerce strategy, design, and development. Passionate about design and engineers at heart, Alexander Interactive focuses on creating rich Web experiences tailored to the needs of its clients' businesses. Ai builds award-winning sites and fulfillment systems for clients including Pepperidge Farm, Campbell Soup, FragranceNet.com, Steiner Sports, Action Envelope and Caché.