Ai Launches SteinerSports.com

August 1, 2005

Steiner Sports Memorabilia, the leading producer of authentic hand-signed collectibles, and Alexander Interactive (Ai), the premier ecommerce strategy, design, and development agency today launched the next generation website, SteinerSports.com. Ai was hired by Steiner to construct the most comprehensive online shopping destination for autographed sports memorabilia.

The new site leapfrogs all other sports memorabilia websites with a customer experience that is perfect for sports enthusiasts, hobbyists, first-time memorabilia collectors, and gift-givers. During the strategic planning and design of the new site, Ai developed a comprehensive strategy to accomplish the following goals:

• Make the site easier to use and improve conversion rates
• Offer a more personalized experience for Steiner's loyal customers
• Increase the average order
• Improve customer loyalty and retention
• Expand Gift-Giving
• Implement real-time inventory and accounting system integration

Please visit www.steinersports.com.

Alexander Interactive is a leader in ecommerce strategy, design, and development. Passionate about design and engineers at heart, Alexander Interactive focuses on creating rich Web experiences tailored to the needs of its clients' businesses. Ai builds award-winning sites and fulfillment systems for clients including Pepperidge Farm, Campbell Soup, FragranceNet.com, Steiner Sports, Action Envelope and Caché.