Pepperidge Farm PFSDA.com

August 22, 2005

Pepperidge Farm, Inc., owned by Campbell Soup Company (NYSE: CPB), and Alexander Interactive today launched an important step in improving sales communication with Pepperidge Farm's large network of independent distributors, called SDAs. The new PFSDA.com is more than a traditional website; it is an essential move towards even better communication for the SDA. The site provides a one-stop-shop for everything the SDA needs to effectively grow their distribution businesses.

PFSDA.com includes a number of useful materials organized in easy to navigate sections including:

• Weekly Updates - What's Hot!
• Billing Tips - Answers to Frequently Asked Questions
• Customer Service Center - Order Schedules, Business Tips, and Support (email customer service)
• Product Information, New Item Sell Sheets and Marketing Support - Planning and Selling Tools
• Equipment information - Handheld and Printer Manuals
• Pepperidge Farm Merchandising and Point of Sale Materials - Displays and Planogram Data
• Distributorships for Sale - Post a route for sale, and view available routes for sale

Most materials on the site can be sorted and filtered by topics such as: Business Unit, Product Category, State and Posted Date. There is also a comprehensive list of Distributorships for Sale organized by state.

PFSDA.com also has links that serve as valuable references to important companies offering products and services that help SDAs to become even more profitable. These links include Auto/Health insurance, Tax/Bookkeeping services, apparel and new truck purchases.

This new PFSDA.com website will help enable Pepperidge Farm's SDAs to operate more efficiently, and become even more profitable.

Campbell Soup Company is a global manufacturer and marketer of high quality soup, sauces, beverages, biscuits, confectionery and prepared food products. The company owns a portfolio of more than 20 market-leading businesses each with more than $100 million in sales. They include "Campbel's" soups worldwide, "Erasco" soups in Germany and "Liebig" soups in France, "Pepperidge Farm" cookies and crackers, "V8" vegetable juices, "V8 Splash" juice beverages, "Pace" Mexican sauces, "Prego" Italian sauces, "Franco-American" canned pastas and gravies, "Swanson" broths, "Homepride" sauces in the United Kingdom, "Arnott's" biscuits in Australia and "Godiva" chocolates around the world. The company also owns dry soup and sauce businesses in Europe under the "Batchelors," "Oxo," "Lesieur," "Royco," "Liebig," "Heisse Tasse," "Blay Band" and "McDonnells" brands. The company is ably supported by approximately 24,000 employees worldwide. For more information on the company, visit Campbell's website on the Internet at www.campbellsoup.com.

Alexander Interactive is a leader in ecommerce strategy, design, and development. Passionate about design and engineers at heart, Alexander Interactive focuses on creating rich Web experiences tailored to the needs of its clients' businesses. Ai builds award-winning sites and fulfillment systems for clients including Pepperidge Farm, Campbell Soup, FragranceNet.com, Steiner Sports, Action Envelope and Caché.