Ai Redesigns Cullman & Kravis Site

A tasteful new look for a company built on good taste.

October 3, 2006

Alexander Interactive (Ai) was chosen to design the original Web site for Cullman & Kravis, an interior decoration company for homes featuring fine art and antiques, about two years ago. Cullman & Kravis recently returned to Ai when it was time to update the site's design and navigation structure.

Cullman & Kravis had revised their corporate identity, so one priority for the redesign was to revise the company's Web presence to reflect this new look. The result is a clean, contemporary, image-driven site that showcases Cullman & Kravis' expanding portfolio.

Another priority was the structure. The designers at Cullman & Kravis pride themselves on their custom-tailored approach to each unique project. By separating the presentation of their work by home, rather than by type of room, the new site represents this approach more accurately.

By returning to Alexander Interactive over the course of more than two years of growth, Cullman & Kravis has proven that while good taste may change, a good partnership is worth maintaining.

Cullman & Kravis is an interior decoration company for the homes of collectors of fine art and antiques. Rather than promoting a signature style, the designers at Cullman & Kravis custom tailor their work to the needs of clients, and believe that consistent attention to detail and clear focus on function and form serve as the ultimate priorities for every project. For more information about Cullman and Kravis, please visit www.cullmankravis.com.

Alexander Interactive is a leader in ecommerce strategy, design, and development. Passionate about design and engineers at heart, Alexander Interactive focuses on creating rich Web experiences tailored to the needs of its clients' businesses. Ai builds award-winning sites and fulfillment systems for clients including Pepperidge Farm, Campbell Soup, FragranceNet.com, Steiner Sports, Action Envelope and Caché.