"SmartGiving" Service Matches Prospective Donors with Causes

October 20, 2004

SmartGiving, a new philanthropic advisory service that seeks to "match" charities and their projects with prospective donors, today launched www.smart-giving.com. SmartGiving addresses the need to help nonprofits find innovative ways to bring their programs and their cause to the attention of prospective donors while providing donors with credible and customized choices for investing their charitable contributions.

Alexander Interactive worked with SmartGiving to plan, design, and develop the new website. The website is designed to simultaneously appeal to all of SmartGiving's target audiences: nonprofits, donors, and advisors.

"My SmartGiving team were instrumental in thinking through how the site would be used and how best to achieve the needed functionality. They brought tremendous value in large part because they acted as if they had a personal stake in the success of my business," said Phyllis Freedman, President.

Nonprofits are continuously seeking innovative ways to bring their programs and their cause to the attention of prospective donors. With the launch of the new website, SmartGiving represents just such an opportunity, offering nonprofits these benefits:

• Access to a new pool of prospective donors
• Confidentiality of information
• Easy, 24 x 7, on-line management of an organization's listing

Learn more about SmartGiving at www.smart-giving.com.

Alexander Interactive is a leader in ecommerce strategy, design, and development. Passionate about design and engineers at heart, Alexander Interactive focuses on creating rich Web experiences tailored to the needs of its clients' businesses. Ai builds award-winning sites and fulfillment systems for clients including Pepperidge Farm, Campbell Soup, FragranceNet.com, Steiner Sports, Action Envelope and Caché.