Commentary Gets People Talking

Ai gives this legendary political magazine a new, more powerful Web presence.

November 15, 2006

After 45 years of being America's pivotal voice in intellectual life, Commentary, a premier monthly magazine, decided it was time put its full archive online, and update the design and features of its website.

Ai created a new, modern look that remains true to the spirit of the well-regarded neoconservative publication, and helped them make over 10,000 articles available for subscribers and non-subscribers alike.

The website also boasts several features that will help Commentary boost revenue, including integration with mailed subscription accounts for online access, address updates and renewals, an online store, and complete AdServer integration.

Now Commentary can take better advantage of the power of the Web. In addition to their great new look, the revived website will help subscribers more easily manage their accounts, and will attract a broader readership with its online archive. These three things are bound to get people talking.

Commentary is America's premier monthly magazine of opinion and a pivotal voice in American intellectual life. Since its inception in 1945, and increasingly after it emerged as the flagship of neoconservatism in the 1970's, the magazine has been consistently engaged with several large, interrelated questions: the fate of democracy and of democratic ideas in a world threatened by totalitarian ideologies; the state of American and Western security; the future of the Jews, Judaism, and Jewish culture in Israel, the United States, and around the world; and the preservation of high culture in an age of political correctness and the collapse of critical standards. For more information, please visit www.commentarymagazine.com.

Alexander Interactive is a leader in ecommerce strategy, design, and development. Passionate about design and engineers at heart, Alexander Interactive focuses on creating rich Web experiences tailored to the needs of its clients' businesses. Ai builds award-winning sites and fulfillment systems for clients including Pepperidge Farm, Campbell Soup, FragranceNet.com, Steiner Sports, Action Envelope and Caché.