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January 20, 2004

Pepperidge Farm PAVING for Ai

Pepperidge Farm, Inc., owned by Campbell Soup Company (NYSE: CPB) continues its relationship with Alexander Interactive by selecting the firm to develop the next phase of its revolutionary PAVING application. Legacy forms of fiscal planning, sales projections, and promotions management are being replaced with the sales force automation and customer relationship management tool that connects all business units directly with their customers and all account managers directly with their directors of sales.

Alexander Interactive (http://www.alexanderinteractive.com) is a leading digital strategy, design and development agency. The agency works with large businesses to define and implement trend-setting ecommerce experiences. Ai is dedicated to the principle of transactional intelligence, a way of thinking about websites that focuses on behavior, commerce, and measurable success. Ai builds award-winning sites for clients including Lowe's, Schwinn, Citi, Time Inc., Pepperidge Farm and Envelopes.com.

Ai By The Numbers

  • 40 employees
  • 9 years in business
  • 5 Davids
  • 1 French Bulldogs