January 20, 2004
Pepperidge Farm PAVING for Ai
Pepperidge Farm, Inc., owned by Campbell Soup Company (NYSE: CPB) continues its relationship with Alexander Interactive by selecting the firm to develop the next phase of its revolutionary PAVING application. Legacy forms of fiscal planning, sales projections, and promotions management are being replaced with the sales force automation and customer relationship management tool that connects all business units directly with their customers and all account managers directly with their directors of sales.
